WANT Journal · Sweet Release

The business behind the taboo.

WANT is the parent cultural and media platform. This is where its specialist agency, Sweet Release, shares commercial intelligence for adult and adjacent businesses operating where culture, desire and commerce meet.

Sweet Release perspective

Strategy, branding, marketing and the commercial decisions that shape a serious adult business.

Editorial archive

Latest thinking

Every article is written to be useful in the room where decisions are actually made—not just to fill a feed.

Sweet Release Agency

Insight is only useful when it changes the next decision.